Building Brands
When Symone first came to me, she was standing at the edge of something new — a talented professional with a master’s degree in business administration, major IT and project management certifications, and a newly earned coaching credential. But despite her expertise, she had never started or run a business before. She had the heart, the vision, and the skillset to change lives — but she needed a clear path forward to bring her coaching practice into the world.
That’s where I stepped in.
★★★★★
He went above and beyond, helping me do everything from creating a LLC, getting my EIN, creating a professional email account, being a thought partner, purchasing personalized, relevant domain names, logo creation, content creation and assisting with targeted marketing strategies.
Symone Barnes
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SymoneSays Coaching
The Mission
Drawing from my experience as a seasoned entrepreneur and certified inbound marketing strategist, I helped transform Symone’s coaching business into a brand with clarity, structure, and direction. My first step was identifying her ideal audience. Symone had a powerful vision to specialize in coaching neurodiverse individuals, but she needed help translating that vision into actionable steps. Together, our goal was to build a brand name that speaks to her ideal clients, uncover their needs and aspirations, and serve them authentically.
Servant Leadership
From there, I crafted a marketing approach designed to resonate deeply with her audience — a strategy that spoke their language and positioned Symone not as an instructor, but as a trusted partner. She was clear: coaching, to her, was not about telling people what to do, but about walking alongside them, asking the right questions, and helping them see their own solutions. It was about creating a safe space for clarity and empowerment.
More than a brand
The name SymoneSays became more than a brand — it became a story. Just like the childhood game Simon Says, where players must listen closely, overcome distractions, and trust the leader’s guidance, Symone’s coaching invites her clients to break through obstacles, silence self-doubt, and find their own finish line.
Whole. Authentic. Self.
What began as a spark of an idea grew into a fully realized brand identity, complete with clear messaging, a strong market position, and a strategy that reflected Symone’s values. By giving structure to her vision and building the foundation for her business, SymoneSays Coaching stepped confidently onto the stage as a coaching practice rooted in empathy, authenticity, and transformation.
Hey, Let’s Talk
What you’re Looking for?
Symone had the heart. She had the vision. All she needed was someone to help her light the way. Together, we turned an idea into a brand, and a brand into a movement — one that now empowers neurodiverse individuals to chart their own pathways to success.